This book is one of DSU’s splashier pieces that tells their story and sums up all they have to offer for potential students. The goal creative-wise was to have something that stands out from the noise when the college is attending different fairs. We wanted to create a fun experience for the potential students while they are reading through all the possibilities that DSU has to offer them. Each meticulous detail has been thought out from the multiple paper stock chosen, print processes to bring in texture and how the information is actually consumed with layered, multiple sized covers.